Vista Inflatable Stand Up Paddleboard

I utilized Adobe Illustrator to create a new graphic pattern and EVA foam design for Lifetime's inflatable stand up paddleboard (iSUP.)

Final Concepts

The concepts above show from left to right the progress of the final chosen design. I went with an asymmetrical design which would make it stand apart from Lifetime's original iSUP and because I felt it really brought a dynamism and playfulness to the design. Concurrently, we were initially also designing a blow-molded model which would have been a visually related version of this design. It was a very fascinating challenge creating a design that needed to work on a two dimensional graphical level as well as a three dimensional level for both SUPs.

Final Renders

Production Tech Pack

For sale at Dick's Sporting Goods, Amazon, Sam's Club, and Walmart.Â