INFLATABLE STAND UP PADDLEBOARD

I utilized Adobe Illustrator to create a new graphic pattern and EVA foam design for Lifetime's inflatable stand up paddleboard (iSUP.)

The concepts above show from left to right the progress of the final chosen design. I went with an asymmetrical design which would make it stand apart from Lifetime's original iSUP and because I felt it really brought a dynamism and playfulness to the design. Concurrently, we were initially also designing a blow-molded model which would have been a visually related version of this design. It was a very fascinating challenge creating a design that needed to work on a two dimensional graphical level as well as a three dimensional level for both SUPs.